There are moments you don't seek or plan, they just happen — and from the beginning they feel right. That happened to us: Alba, Fernanda and Victoria. Three women with different paths, united by coincidence and connected by something much bigger: that energy that arises when there's affinity, easy laughter and shared desire.

One morning, having breakfast by the beach, between conversations and plans without a calendar, an improvised but very strong idea arose: "What if we do something together?"

In less than three days we had the name, logo and thousands of combinations clear. We didn't think about it too much, because when something vibrates well, you just know it.

That's how Yūgen was born, a Japanese word that speaks of the profound, of what cannot be explained with words but is felt. Like an unexpected friendship or that charm you choose without thinking and it ends up being your favorite.